Two months ago we pushed out our biggest software update ever for Expresso HD bike owners. Expresso 2.0 was launched to:
- Get more members on the bike
- Make sure the first experience was a great one
- Take classic cardio workouts and make them fun
- Take the pain out of registration so your members can fully engage
So how did we do? First, let’s take a look at the data. Then let’s take a look at what it means for your bottom line.
Get more members on the bike
We added a punchy new attract video and modern user interface to get more members on the bike. Did it work? Absolutely! Since the update Expresso HD owners have seen a 26% increase in the number of workouts compared to the same timeframe in 2015!
Make sure the first experience is a great one
Members love the Expresso Bike is because it is engaging, fun and interactive, but learning to steer and shift can be challenging. We added LEARN and TIPS to teach new riders what to do. Since the update, we’ve helped riders with the basics more than 400,000 times.
Take classic cardio workouts and make them fun
We added support for workout goals including laps, time, distance and calories. Classic workout options layered on top of Expresso makes exercise fun and gets members engaged. With the Expresso 2.0 update, 45% of your members are now setting workout goals! Over half of all members who set a goal achieve go on to achieve that goal. What might surprise you is which goals your members choose to set.
Take the pain out of registration so your members can fully engage
Members who register are fully engaged! They save their workouts, race their ghosts and participate in challenges. Registration used to be hard. Not any more. Riders can now enter their phone number after a ride. Expresso sends them a text with a link so they can register right from their phone.
Since launching Text to Register we have seen an 80% increase in the number of riders signing up compared to the same timeframe last year! If your club was signing up 5 members a month on the Expresso Bike before, now you are signing up 9. THIS IS A BIG DEAL!!
The Bottom Line
We have been keeping track. We know that a registered member will ride your Expresso Bike 13 months longer than other members. Members pay dues as long as they continue to work out on your equipment. Sign up just 10 more members with Expresso and that’s an extra 130 months of retention. If your dues are $30/month, that’s $3,900 in extra revenue. Take a second to plug in your own numbers:
Newly Registered Riders * Monthly Dues * 13 Months = Added Value of Expresso 2.0
How to maximize the impact of Expresso 2.0
Some facilities have seen an increase in rider registrations of 300%. How do they do it?
- Make sure your Expresso Bikes are located in a highly visible area
- Showcase your Expresso Bikes on tours and include them in your onboarding process
- Participate in small group challenges like the Summer Games