How to drive new business with local news coverage of your gym.

Hosting a charitable event for an important cause makes you feel warm and fuzzy inside. It also helps the bottom line at your fitness facility.

  1. Charitable events connect members socially and increase retention.
  2. Charitable events encourage members to recruit friends to help support the cause.
  3. Charitable events are a good reason for a featured story in the local news.

The fight against ALS is an important cause within the fitness industry. Augie’s Quest has done incredible work that has lead to major breakthroughs in treatment of the disease. ACAC in Charlottesville received some great local news coverage for riding in an Expresso challenge to support Augie’s Quest.


The ALS challenge was open to a handful of clubs with a tradition of supporting Augie’s Quest. In the past, the Expresso community has supported the Boys and Girls Club, the Alzheimer’s Association, Livestrong and many more important causes. In September we will be riding to raise money and awareness for the American Cancer Society in the third annual Pedal to End Cancer.

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For 100 years, The American Cancer Society has been leading the fight to end cancer. With your support, we can help usher in an era where more people survive cancer than ever before. Join us to help finish the fight. And don’t forget to tell your local TV stations about it!

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